About Us

We wanted to create a product that made the experience of starting a fire quick, easy and enjoyable.  We designed and developed our product for the average person who wants to create a memorable evening with friends, family or someone special without having to struggle to start a fire.

The Flashwick Firestarter was invented by White Rabbit LLC (est. 2015) in the hope that our product would help our customers start a fire in a flash and create memories that will last a lifetime.